Best Western Premier Signature Hotel Pattaya
At the heart of one of the liveliest resorts in the world ...
It's the story of a small fishing village, which lives peacefully according to the rhythm that nature dictated. It is always hot because of its location at an equal distance between the Tropic of Cancer and the Equator. The arrival of the rainy season is accompanied by winds from the south west that the villagers call Phatthaya. Thus the village is named, which changed over time to become Pattaya, one of the most popular coastal resorts in the modern world. Like the fishermen of the past, today's tourists love Pattaya for its endless warm weather and its beaches...yet much has changed. It began in 1961 during the Vietnam War, when a base for American B52 bombers was created in U-Tapao, around 30 kilometres south of the village. The American soldiers soon heard about Pattaya's stunning crescent-shaped beach, already well-known among the rich inhabitants of Bangkok, and it wasn't long before they adopted it as a place to enjoy their leave. That led to the appearance of hotels, bars and dance clubs, which in turn attracted more visitors, in increasing numbers, when the war was finally over.
The Best Western Premier Signature Pattaya was built in the same place as the former little fishing village and its huts. Its bedrooms enjoy beautiful views of the turquoise sea in the bay, or of the wooded hill to the south. The main places of interest in the resort are just a few steps away, including the famous Walking Street, the small adjacent streets ("soi"), and the Bali Hai Pier, the starting point for the parties and events that liven up Pattaya at any time of the day or night. Since there is always something going on in the resort, the guests of a quality of hotel such as the Best Western Premier Signature Pattaya need to be able to enjoy the hotel facilities, in the best surroundings and without restrictions of any kind. Thus the restaurant welcomes guests 24 hours a day, as does the superb gym. Guests are looked after by thoughtfully and discreetly attentive staff. The guestrooms display a generous use of wood, omnipresent in the Thai Art de Vivre. The flooring, panelling and furniture are made from exotic materials, but with the most seductive contemporary lines. Their warm tones are echoed in the soft furnishings in the room and add to the particularly relaxing atmosphere. The style of the hotel is unmistakably Thai, yet firmly turns its back on any lower quality traditions or crafts, instead offering a modern and elegant vision of Thai culture. Thus the blinds in the bathrooms, the bedside lamps, and the plant motifs adorning the soft furnishings evoke Siamese culture but in a subtle and contemporary way. Just as contemporary are the amenities provided by the hotel, particularly the multimedia facilities and the air conditioning.
As is clear from its modern design, its meticulous cleanliness, and the impeccable quality of its facilities, the recently renovated Best Western Premier Signature Pattaya is one of a new generation of hotels that have sprung up as part of the recent evolution of the resort: far from its fiery reputation at the end of the 20th century, Pattaya is looking to develop responsible tourism based on friendly activities and authentic exploration. This change has most notably led to an increase in eco tourism, sharing the natural treasures of the country, particularly its marine resources, and tourism which emphasises the Thai culture and Art de Vivre, such as the Monkey Park and the Elephant Village which show a harmony with nature. In a way the Best Western Premier Signature Pattaya contributes to this rightful return to the small fishing village. The hotel also owes its position today to its ability to reinterpret and honour its deep Thai roots.
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